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POR Enhances Online Offering to Include CodeQUICK (TM) for Fast Medical Billing Code Lookup to Accelerate Reimbursement Process

Medical/Code Expert Joins 'Ask the Experts' Team

BEDFORD, NH -- (Marketwire) -- 03/26/12 -- Physicians Office Resource (POR), a trusted online and print resource for over 360,000 U.S. physicians, today announced new features to the company's online offering. Available immediately through the company's website, www.PhysiciansOfficeResource.com, CodeQUICK™ is a search engine that allows doctors to quickly and accurately research Current Procedural Terminology (CPT) codes and corresponding CMS (Health Insurance Claim form) reimbursement rates. The company also announced today the addition of Dr. Santosh Guptha to its online 'Ask the Experts' team. Dr. Guptha -- of the ICD-10 Coders Academy -- will be available to answer users' most complex billing and coding questions.

Dr. Guptha joins as the newest member of POR's panel of experts, which also includes clinical lab and eHealth specialists. A member of the ICD-10 Coders Academy, Dr. Guptha brings years of experience in defining billing codes. Dr. Guptha's credentials include: CPC, CPC-H, CPC-P, CCS-P, CHA, RMC, CPMB, CMBS, CMRS, CHL7, and AHIMA and ICD-10 Trainer Certificate Holder.

Dr. Guptha is a dynamic leader in Healthcare Information Management, an expert in the field of coding analysis, EM auditing, and ICD-10 Coding with a career span of more than a decade. He was instrumental in developing various ICD-10 Coding tools, guides, and has authored various ICD-10 training programs. Dr. Guptha has extensive knowledge in HIPAA, privacy and security, and the application of HIPAA requirements in physician's offices and facilities settings.

"POR is committed to offering physicians and all healthcare professionals the most trusted, accurate, up-to-date, information right at their fingertips," said Andrew Nimmo, President of POR. "Our PharmaCONNECT online offering provides everything a busy physician is looking for and now with our CodeQUICK offering, they get instant access to billing code look-up to speed the reimbursement process. Dr. Guptha joining our 'Ask the Expert' team is a perfect fit as he's an expert go-to source in answering any and all medical billing/code questions."

POR is committed to providing value to today's busy physicians by offering an essential, go-to source for anyone in the field of medicine. POR's PharmaCONNECT is a single source for information to help doctors improve their practice -- everything from researching and purchasing diagnostic and laboratory equipment; evaluating their full range of prescription treatment options, side-by-side comparisons of all drug therapies, complete dosing information, and now the ability to obtain up to the minute medical billing code lookup with QuickCode.

Whenever doctors perform a medical procedure, they need to make careful note of the current procedural terminology codes so that the billing system is efficient. With one click, doctors can now use the POR CodeQUICK database to verify or look up the current code for any medical procedure, avoiding the potential hassle of miscommunication and delayed payment -- or even worse -- underpayment. New enhanced engagement tools are also now available that allow docs to connect with diagnostic and medical equipment manufacturers across all brands.

These new enhancements come on the heels of POR's recently launched PharmaCONNECT Desktop Drug Reference Database, a resource available to busy physicians and other prescribers to gain FREE and easy online access to the most authoritative and current information on all FDA-related drugs.

PharmaCONNECT was built with physicians in mind and is the only virtual pharmaceutical information exchange that allows for real-time, on-demand interaction between docs and pharma reps. The exchange occurs in a product agnostic/neutral environment using interactive solutions including desktop reference, live chat, click to call, video tutorials and eSampling. PharmaCONNECT offers side-by-side comparisons of all drug therapies, complete dosing information, and most importantly the ability for the doctors to connect with pharma in real-time. PharmaCONNECT gives doctors access to pharma brands on their own terms at a time when it's convenient for them and the pharma community benefits from a meaningful measurable engagement with physicians.

About Physicians Office Resource (POR):
POR is a medical publishing company that details pharmaceuticals, medical devices and in-office tests with a digest-sized magazine and a website. POR offers an information exchange for physicians with a product neutral approach, complimentary CPT code look-ups, CMS reimbursement rates, informational product material, and industry/peer developed content. Offering a push/pull approach to healthcare marketing, POR offers a unique alternative to the traditional media buy with enhanced engagement with physicians at their convenience and in real-time.

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