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Buzztime to Demonstrate Out-of-Home Digital Advertising Programs at ad:tech Conference

Buzztime to Demonstrate Out-of-Home Digital Advertising Programs at ad:tech Conference

CARLSBAD, Calif., March 31 /PRNewswire-FirstCall/ -- NTN Buzztime, Inc. , a multi-point social interactive entertainment company, announces its presence as part of SeeSaw Network's "Life Pattern Marketing" booth (# 5679) at the upcoming ad:tech conference, "Brand Strategy and the Expanding World of Digital Marketing," in San Francisco from April 15-17.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM183LOGO )

At the ad:tech conference, the participants can experience "A Day in the Life of a Mobile Millennial," and gain first-hand knowledge of how Life Pattern Marketing is an effective behavioral advertising methodology for digital out-of-home media. The SeeSaw booth will feature an area that closely mimics the Buzztime experience by showing Buzztime(R) interactive games in a hospitality-like environment. To illustrate that the Buzztime player is actively engaged and having fun in a social environment, the attendees will interact using wireless Buzztime Playmaker(R) gamepads. They will play some of Buzztime's most popular multiplayer games: SIQ Sports Trivia, VH1 - World Series of Pop Culture advergame, Dodge Rush Of Your Life advergame, Discovery Channel Mythbusters advergame, Blur pop culture trivia, Get Reel(TM) movie trivia, Spotlight(TM) entertainment trivia, and Playback(TM) music trivia.

Because of the unique nature of the Buzztime experience, some advertisers have obtained over a 200% lift in brand awareness and a 40-70% lift in ad awareness. Gathering important data on target audiences through polling and other unique interactive programming is key to the effective nature of the Buzztime Network. Buzztime reaches out-of-home consumers through digital signage messaging, branded entertainment, customized advergames, sweepstakes, promotions and activation programs.

"The advertising community is seeking new opportunities to reach consumers where they live and where they spend their leisure time. Buzztime provides a unique media outlet that integrates multiple platforms and engages consumers while they are having fun and when they are most receptive to advertising messages," says NTN Buzztime's Chief Executive Officer Dario Santana.

Buzztime has been an integral part of the growth of the digital advertising industry since its inception in 1985. The Buzztime Network reaches 197 DMAs and more than 12 million viewers per month. More than 3,400 sports bars, restaurants, and pubs in the U.S. license the Buzztime Network.

Buzztime is available through numerous platforms, including the interactive bar and restaurant network, online, satellite, cable and other digital media platforms. 54 million games are played each year on the Buzztime Network, which broadcasts 15 hours a day, seven days a week in the US, in Canada and in the UK.

For information and advertising rates, visit http://www.buzztime.com/mediakit or call 888-752-9686.

About NTN Buzztime, Inc.

NTN Buzztime, Inc., a leader in multi-point social interactive entertainment for more than 20 years, is based in Carlsbad, CA. Buzztime is distributed in-home and out-of-home across broadband platforms including online, cable TV, satellite TV, and in approximately 3,600 restaurants, sports bars and pubs throughout North America and the United Kingdom. Buzztime entertainment is also available on electronic games and in books. For more information, please visit http://www.buzztime.com/.

Buzztime is a proud member of the OVAB |Out-of-home Video Advertising Bureau.

Buzztime is a registered trademark of Buzztime Entertainment, Inc. Playmaker, Get Reel, Spotlight and Playback are trademarks or registered trademarks of NTN Buzztime, Inc. Third party trademarks, if any, are the trademarks of their respective owners.

About SeeSaw Networks

SeeSaw is the most extensive network of digital out-of-home media having aggregated 36 digital signage networks across 25 different categories of locations into a comprehensive national network with 22,000 venues nationally and growing. SeeSaw reaches over 100 million people in weekly foot traffic and delivers an ad-aware audience of over 35 million weekly gross impressions -- more than most primetime TV spots and at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their life patterns during their work, play and social routines.

For more information on SeeSaw Networks, please visit http://www.seesawnetworks.com/.

MEDIA CONTACT: Lisa Elia Lisa Elia Public Relations 1285 Barry Avenue, #302 Los Angeles, CA 90025 Phone: 310-479-0216 Fax: 888-548-5950 e-mail: [email protected]

NTN Buzztime, Inc.

CONTACT: Lisa Elia of Lisa Elia Public Relations for NTN Buzztime, Inc.,
+1-310-479-0216, Fax: +1-888-548-5950, [email protected]

Web site: http://www.buzztime.com/
http://www.seesawnetworks.com/
http://www.ad-tech.com/sf

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